Public relation Essay Example | Topics and Well Written Essays - 2500 words

Public relation - Essay Examplens having democratically oriented cultures and governments rather, it could be argued that the historic affinity between democracy and capitalism fosters the greater use of existence dealing practice in capitalistic economic systems while one could submit the corollary proposition that symmetrical practice of public relations inevitably will encourage nondemocratic nations to become more democratic. The power of public relations to entice the judicial decision of the public even in severe issues like the political system of a item state can be sometimes a threat for the market especially in cases where the targeted opinion has been formulated and imposed after a severe pressure from the party that will gain large profit both directly or indirectly.However, in many cases public relations can trio to positive outcomes. For this reason, Levy (2002, 34) stated that PR power used early can not further reduce the consequences of human error and frailt y but also help create positives -- more business, a better legislative climate and improved standing with the media -- via mass media coverage on social proceeds activities PR can make advertising claims more credible, and give the claims more impact, because when the mass media tell scores of millions that something is so, the ads that follow are not only more trusted but more interesting. As an example to the above assumptions, the case of Wal Mart is presented by the above researcher in an effort to stick up the credibility of his statements. More specifically, the research made in the area has revealed the existence of a case where public relations led to an increase of the performance of the company involved. As Levy found Wal-Mart has increased its gross revenue of high school class rings -- at 2,800 stores and online -- by including how to buy information in give-and-take releases the stories make potential customers feel more comfortable about buying (Levy, 2002, 34). From a similar pointedness of view it has been