Businesses Marketing Essay Example | Topics and Well Written Essays - 3000 words

Businesses Marketing - Essay Example Moreover, he claims that, in order to understand how consumers actually make buying decisions, three scopes have to be identified, which are who makes the buying decision, the types of buying decisions, and the steps in the buying process. This report will examine the importance of marketing to organizations in the twenty-first century. It will focus on one company, namely Mercedes Benz, and first of all show what marketing is. In addition, it will look at how Mercedes Benz uses marketing strategies and techniques. Furthermore, it will consider the reasons why marketing is essential to this organization, and how it has changed its use of marketing and how it might continue to do so in the future. In order to do this, it will be necessary to use marketing models and examples throughout. Also, a history and definition of modern marketing will be given. Next, the functions of marketing will be explained. A description of the marketing process, with particular emphasis on the development of integrated marketing strategies by organizations will also be covered. ... It was around 1960, when marketing mix was first introduced. The concept of the marketing mix primarily revolves around marketing's four Ps, which include price, product, place and promotion (Grnroos, 1994). From then on, this basic marketing mix model remained unchallenged. It even overpowered earlier marketing models Wroe Alderson's organic functionalist approach as well as the system-oriented approaches and parameters theory advocated by Copenhagen school in Europe. Similarly, previous approaches like the commodity, functional geography-related regional and institutional schools, have long been forgotten. For a long time, the use of marketing mix has been concentrated on the simple business to customer market. For over forty years, the management paradigm of marketing mix has indeed dominated most thoughts, practice and research of marketing. As time goes, the concept of the marketing mix and the four Ps had become an irrefutable paradigm used in academic research, which in turn results to validity being taken for granted. In most parts of the marketing and academic world, researchers remain to consider the concept as the epitome of marketing truth even up to the present time. One way of using the marketing mix in generating greater understanding and communications is through the establishment of long lasting customer relationships. For years, there has been a growing interest on the study of customer relationship economics. It has been introduced by Heskett et al. (1994) that understanding the concept of market economies means the achievement of understanding the customers rather than focusing on the development of scale economies. One example cited by Reichheld (1993, p. 65) was the result of his study at MBNA, a US credit card

Crime Prevention and Social Complexity of Crime Essay

Crime Prevention and Social Complexity of Crime - Essay Example In other words it can be understood that crime is very much a human act and if we take out the civilization clause from the dictionary of human society and make it equivalent to the savagery, this crime is not exactly something which can be termed inhumane. It's something present in very nature of humans and they technically possess every characteristic of an animal. It is a threat that is comparable to anything that has been faced by the society in past but is actually a very intelligent form of threat that waits for the opportunity to transform its ability into an act of crime under the influence of desire. Hence this phenomenon of crime is basically an action which involves at least two human beings with one being the perpetrator and the other one is the victim. Crime prevention is another part of the solution that has to tackle the social complexity of crime. Though the legal procedures and enforcement agencies are very much present to redress the problem, they have miserably failed to provide something which will have some long term impact. They actually provide security either through prosecution or through prevention. Prosecution leads to arrest and a whole lot of legal procedures including the judgment and imprisonment. Prevention deals with stopping a criminal from committing something heinous. The option of committing a crime is to be closed. Hence the target issue is the creation the hindrance for a criminal through wide spread precautionary measures being implemented through every single home to any of the working place or public place present in the locality. The important point is to shield oneself from being a victim. The crime and its different techniques have to be made understood to each and every person. Right from the begin ning i.e., during childhood, one should be made aware of the prevention procedures and the importance of it has to be made a part of the complete thought process. But still after this much precaution the outcome of these procedures has been found to be very much limited and the crime rate is on its way to rise and rise. The most important thing is to act against the cause that make a criminal rather than reducing the opportunities for him to commit some crime. We have to realize that this criminal has been developed from this society only and the problem is in the social pattern and due to these patterns we have to face certain people who have got out of the normal way of social life and are acting against the group of which it is a very important part. So the new crime prevention should deal with the very cause of creation of a criminal and factors fuelling its growth. Crime Prevention Plan of the new society The humans have reached to the current age of information after getting a number of destruction and wars. Initially, it had to fight adversities of earth and its surroundings and after the formation of some civilization, it

Food and Beverage Essay Example for Free

Food and Beverage Essay * Food and Beverage service is the food and beverage flow (from the purchasing of the foods to service to the customer) mainly concerned with the delivery and presentation of the food to customer, after completion of the food production. * Sometimes, it involves transportation if there is a separation of production and service facilities. Beverage * French bevrage, from boivre (to drink), from Latin bibo . * It is also said to be derived from the Latin word ‘Bever’ meaning rest or repose from the work. * The term beverage refers to all kinds of potable drinks which have thirst quenching, refreshing, stimulating, and nourishing properties. * Any potable( drinkable) liquid can be termed as beverage which regulates the stomach system and balances the pH level. * Beverages are consumed mainly to quench thirst , compensate loss of body fluid due to perspiration, feel fresh and active, as rituals, during social gatherings, and during and after eating. * Broadly beverage can be classified into two ways; 1. Alcoholic Beverage 2. Non- Alcoholic Beverage What is Alcoholic Beverage? * Alcohol is a colorless, odorless and volatile liquid. * It is a potable liquid containing ethyl alcohol or ethanol(C2H5OH) of 0. 5 per cent more by volume. * The percentage of alcohol in a drink varies from 0. 5 to 95 per cent , depending upon the method of preparation. * Alcohol is obtained by fermenting a liquid containing sugar. * The word alcohol came from the Arabic word ‘ al-kohl’ which referred to any fine powder that was applied to essences obtained by distillation by the alchemists of medieval Europe. Fermentation is the process in which a liquid containing sugar is acted upon by yeast which converts the sugar into alcohol and gives off carbon dioxide. * E. g. Grape juice- Wine * Apple Juice- Cider * Pear Juice- Perry. * Distillation is the process of separating elements in a liquid by vaporization and condensation. * During the distillation process of alcoholic beverages, the alcohol which is present in the fermented liquid(alcoholic wash) is separated from water. * Spirits are the examples of distilled drinks and the plants producing the spirits are known as distilleries. * The following wash are responsible for particular spirits which are as following: * Brandy- fermented grape juice * Gin, Whisky- fermented cereals * Tequila- fermented sap of Agave Tequilana weber * Rum- fermented molasses * Vodka- fermented potatoes or cereal.

Organic Food: Types and Benefits

Organic Food: Types and Benefits What do you mean by organic? (Why is organic important for both moms and kids?) Introduction: In today’s adultered world, nothing is pure. Everything has some adulteration and it is all done to increase the quantity and make more money. Thereby it also reduces the quality of the food and the things that we consume. Everything has now been grown in the inorganic way. Ether with more medicines or artificially grown with some scientific processes. These processes take away the essential vitamins from the food, leaving it hollow with very less or no nutrients in it. The health is lost and the wealth is made. This is what is followed in the present generation. Health is not considered and not valued. The adulteration and the artificial world: Over the past few years, there has been a great demand for organic food. Though, it is quite costlier when compared to the other one, it is always preferred by the ones who are health conscious. The food industry has grown to some extent with this demand of the organic food and the products. People are demanding more of organic food. The inorganic ones damage the food and takes away the energy from and also pollute the environment. The health of the one who consumes it also gets affected. There are more number of diseases today than there were decades back. There are more people in the hospital than in the wedding receptions. The doctors are making more money than the engineers could make throughout the year. It is all because the food that we eat is not organic, and it is not pure at all. It is filled with pesticides and grown up in artificial climatic condition with fertilizers. It causes more damage to the health and the environment. Organic food- healthiest: Therefore, recently it is considered that the organic food is healthy, strong, and nutritious. It is preferred over the local and the inorganic ones. There is not much research done on this. And the few researches which were done for comparing the organic and the inorganic food show that the organic foods are always healthier and nutritious. They are always in better quality, though not in quantity. There are many researches that are going on in order to prove the same. But a final conclusion is yet to be out. More importantly, these foods should not be given to the kids and toddlers. Since they have a fast developing body, they need more nutrients vitamins and minerals. Even if they eat very little, they should try to consume nutritious food. Children might not know much about the differences between these two. They would always prefer junk over the healthy and the nutritious food. It is because the junk always looks attractive and therefore grabs attention with its bright colored food. They have preservatives in them, they also have chemicals that make you get addicted to such foods. Therefore, it is important to keep the children away from such food. The more they are away from such junk food; the more they will live a healthy life. Children might become fussy over this issue, but try to handle the situation wisely and make them understand that it is not healthy and good for the growth of their body and mind. Organic food is important for adults too, especially for moms: Including the children, it is also better for the mothers to stay away from these junk. The inorganic food will only make you feel full. You will keep gaining weight and you will have an unhealthy lifestyle. In order to take care of your child, you need to be strong and healthy first. Remember kids imitate very well. So, whatever you eat, they will also adopt the same. When you are into junk food, chances are more that the child will also follow your footstep and will prefer eating junk food over the healthier ones. Organic food and the natural cultivation processes: The processes food that you get in the market are packed in bright colored papers and wrappers. They attract people with their advertisements and make false statements that they are healthy and are packed with nutrients and energy. But it is not true. The packed ready-made foods are high in sugar, sodium and also saturated fats. They have very low nutrients and minerals. Therefore, they are the main reason behind the many serious health issues. Weight gain is also one such problem that you get when you consume more of junk food. Other various health problems include diabetes, heart diseases, and high blood pressure. As already mentioned above, these junk and the ready-made instant food have many artificial preservatives that are bad for health. The flavor enhancers are also added and also a number of chemicals are also included in the ingredients while preparing the food. These ingredients cause a very bad effect on the body and cause serious health problems either immediately after consuming or later in life. Organic food – without any artificiality: The inorganic foods are always grown with a number of fertilizers, pesticides, insecticides, and also many growth hormones are also added to the food grown. The organic foods are grown in natural climatic condition and in the natural environment without any fertilizers and pesticides. Natural farming of the crop is adopted while making the organic food. The result of this is that, there is no side effect either to the environment and nor to the people who consume it. Rather, people who consume organic food are way healthier and live a longer life with an increased life span. So, if you wish to live a life of crow, or the elephants, the start eating organic food. Set up your own farm. You can make it in your own kitchen yard. You can start with some small plants and later can expand with the need. You will gradually change your body system and will become healthier and happier. As they say, healthy life is a happy life. You can stay away from the genetically modified food and can also shed the flabs by not consuming them. You will eventually look physically modified, with no flabs and heavy hips and people would start thinking that it is artificially doneà ¯Ã‚ Ã…  . You can anyway tell them later that it is all the effect of the natural food that you consume. Advantage of consuming the organic food: This is for both moms and kids. The moms need more energy in order to run behind the children and keeping self on the toes. The kids need more energy in order to keep running in front of the mom and keep her on her toes. Therefore, it is equally important for moms and also the kids to eat healthy and nutritious food. They would complement each other in life by keeping each other healthy and strong. The organic food is grown and cultivated with all the natural methods such as the crop rotation, plantation, composition, stimulating bio diversity etc. It is all done by the farmers and no machinery is being used for the process of cultivation. There are no pesticides, insecticides, fertilizers, etc. in the crops that are grown. Artificial coloring agent, taste enhancers, artificial preservatives are all not used in this. They are healthy, nutritious and are packed with vitamins and minerals. They increase the health and thereby increase the life span. The children are healthier and stronger when they consume the organic food. There is no risk of any health issues in life now and after. The immune system is built with this and the resistance power is also increased. Absence of all the artificial agents makes the organic food healthier, stronger and safer. The environment is also protected without any pollution. Thus, there are many more reasons that can be listed out here in order to show how important and how safe it is to consume the organic food over the inorganic ones. It is still not late. It is better to late than to never. You can start right away and right now. Give up all the bad habits of eating junk. Your child will follow the same. Start eating healthy food. Go to the market and buy only organic food. It is ok if you had to spend some extra bucks. But your health and your baby’s health are more important. It makes no sense when you spend less on eating and spend more on treating. You will eventually end up spending all the savings at the hospital. Therefore, understand this and make people around you also understand it. Make your baby eat only organic food. You can also use the help of the internet to boost yourself and to know more about the organic food. You can try various recipes that are given on the internet, especially for the toddlers. Your child will definitely l ove it. In fact, not only the child, but you will also love it. Last but not the least, everyone should follow the quote that, â€Å"Healthy living is a happy living†.

Student Protests in 1968 and 1970: A Rebellious Generation Essay

In the year 1968, the Vietnam War had taken control of the minds and the hearts of millions of Americans and other individuals around the world. The Tet was initiated by Vietcong warriors in South Vietnam, where the warriors launched a full scale attack on every major city in the south of the country. This shattered the dreams of those who had hoped that the war would end quickly and that there would be peace and not Communism in the country of Vietnam. Nixon decided to spice things up a bit and invade nearby Cambodia in 1970 saying that he would not allow the biggest superpower in the world to appear â€Å"like a pitiful, helpless giant.† Meanwhile, in many different universities across the U.S, several students felt a spark in them evoked by the war in Vietnam and by the restrictive punishments of their respected colleges. To fight this, they organized gatherings and student strikes to promote their way of thinking to their parents and to anyone who would listen. These stud ents were protesting against the Vietnam War, conformity, and the harsh rules of the elite colleges, to prove that their voices were worthy to be heard. In universities all over the world, there arose a rebellious spirit in the lives of many students. Why were these students protesting? In France, they were protesting against the strict policies of their schools and against the Vietnam War. These ideals spread from there to close by countries such as England, Italy, and Germany and also in countries across the world such as Japan and South Korea. The War had left everyone questioning whether or not the United States and its allies were going to be able to win this war or not. The window of victory grew smaller every day. In the United States, there were similar... ...s just proves the point that students are people too. They may be inexperienced, but they are gaining knowledge and awareness about the world around them and becoming brave enough to speak up for themselves. References: Brown , Victoria , and Timothy Shannon. Going to the Source. 3rd ed. . 2. Boston : Bedford/St. Martin's , 2012. 270. Print. Grace , Tom . "The Shooting at Kent State (1970) ." From Camelot to Kent State. N.p.. Web. 5 Dec 2013. . Norton , Mary Beth, Carol Sheriff , David W. Blight , Howard P. Chudacoff, Fredrik Logevall, and Beth Bailey . A People & A Nation . 9 ed. . 2. Boston : Wadsworth, 2012. 946. Print. Ruffner, Howard. " Introduction by Howard Ruffner." The Digital Journalist . N.p.. Web. 5 Dec 2013. .

Loss of soldier identity Essay example -- Comparative, Erdrich, OBrie

The Vietnam War was not a â€Å"pretty† war. Soldiers were forced to fight guerilla troops, were in combat during horrible weather, had to live in dangerous jungles, and, worst of all, lost sight of who they were. Many soldiers may have entered with a sense of pride, but returned home desensitized. The protagonist in Louise Erdrich’s â€Å"The Red Convertible,† is testament to this. In the story, the protagonist is a young man full of life prior to the war, and is a mere shell of his former self after the war. The protagonists in Tim O’Brien’s â€Å"If I Die in a Combat Zone,† and Irene Zabytko’s â€Å"Home Soil,† are also gravely affected by war. The three characters must undergo traumatic experiences. Only those who fought in the Vietnam War understand what these men, both fictional and in real life, were subjected to. After the war, the protagonists of these stories must learn to deal with a war that was not fought with to wi n, rather to ensure the United States remained politically correct in handling the conflict. This in turn caused much more anguish and turmoil for the soldiers. While these three stories may have fictionalized events, they connect with factual events, even more so with the ramifications of war, whether psychological, morally emotional, or cultural. â€Å"The Red Convertible,† and â€Å"Home Soil,† give readers a glimpse into the life of soldiers once home after the war, and how they never fully return, while â€Å"If I Die in a Combat Zone,† is a protest letter before joining the war. All three protagonists must live with the aftermath of the Vietnam War: the loss of their identity. Erdrich’s â€Å"The Red Convertible,† and Zabytko’s â€Å"Home Soil,† both give a strong interpretation of two distinct reactions. In their powerful words of fiction, th... ...ust deal with similar pains. Through the authors of these stories, we gain a better sense of what soldiers go through and the connection war has on the psyche of these men. While it is true, and known, that the Vietnam War was bloody and many soldiers died in vain, it is often forgotten what occurred to those who returned home. We overlook what became of those men and of the pain they, and their families, were left coping with. Some were left with physical scars, a constant reminder of a horrible time in their lives, while some were left with emotional, and mental, scarring. The universal fact found in all soldiers is the dramatic transformation they all undergo. No longer do any of these men have a chance to create their own identity, or continue with the aspirations they once held as young men. They become, and will forever be, soldiers of the Vietnam War. Loss of soldier identity Essay example -- Comparative, Erdrich, O'Brie The Vietnam War was not a â€Å"pretty† war. Soldiers were forced to fight guerilla troops, were in combat during horrible weather, had to live in dangerous jungles, and, worst of all, lost sight of who they were. Many soldiers may have entered with a sense of pride, but returned home desensitized. The protagonist in Louise Erdrich’s â€Å"The Red Convertible,† is testament to this. In the story, the protagonist is a young man full of life prior to the war, and is a mere shell of his former self after the war. The protagonists in Tim O’Brien’s â€Å"If I Die in a Combat Zone,† and Irene Zabytko’s â€Å"Home Soil,† are also gravely affected by war. The three characters must undergo traumatic experiences. Only those who fought in the Vietnam War understand what these men, both fictional and in real life, were subjected to. After the war, the protagonists of these stories must learn to deal with a war that was not fought with to wi n, rather to ensure the United States remained politically correct in handling the conflict. This in turn caused much more anguish and turmoil for the soldiers. While these three stories may have fictionalized events, they connect with factual events, even more so with the ramifications of war, whether psychological, morally emotional, or cultural. â€Å"The Red Convertible,† and â€Å"Home Soil,† give readers a glimpse into the life of soldiers once home after the war, and how they never fully return, while â€Å"If I Die in a Combat Zone,† is a protest letter before joining the war. All three protagonists must live with the aftermath of the Vietnam War: the loss of their identity. Erdrich’s â€Å"The Red Convertible,† and Zabytko’s â€Å"Home Soil,† both give a strong interpretation of two distinct reactions. In their powerful words of fiction, th... ...ust deal with similar pains. Through the authors of these stories, we gain a better sense of what soldiers go through and the connection war has on the psyche of these men. While it is true, and known, that the Vietnam War was bloody and many soldiers died in vain, it is often forgotten what occurred to those who returned home. We overlook what became of those men and of the pain they, and their families, were left coping with. Some were left with physical scars, a constant reminder of a horrible time in their lives, while some were left with emotional, and mental, scarring. The universal fact found in all soldiers is the dramatic transformation they all undergo. No longer do any of these men have a chance to create their own identity, or continue with the aspirations they once held as young men. They become, and will forever be, soldiers of the Vietnam War.

Project Report on Coffee Behaviour

Westminster International University in Tashkent BSc in Economics with Finance 2012 – 2013 CW 1 (Element 2): Group Final Report CW 1 (Element 2): Group Final Report To be completed by the student Student’s ID number | 00001477, 00001568, 00002099, 00001506| Module name| Research Methods| Module code| 2UZB503| Tutor| Lobar Mukhamedova| Individual assignment| | Group assignment| | Submission deadline| 04. 04. 2013| For Academic Registrar use only| Contents Abstract3 Introduction3 Literature Review3 Coffee and Smoking4 Coffee and Smoking cessation5 Coffee and alcohol5Coffee and physical activity6 Coffee and Income6 Conclusion6 Research question7 Research objectives7 Methodology7 Research approach and design7 Research setting8 Study population and sample8 Data Collection9 Data collection instrument9 Data collection procedure9 Reliability and validity10 Reliability10 Validity10 Ethical considerations10 Conclusion10 Data11 Estimation and Results14 Conclusion and Recommendatio ns16 Bibliography17 Appendix 119 Questionnaire instructions. 19 Instructions on how to complete the questionnaire19 Coffee questionnaire20 Personal information:20 AbstractThe following paper discusses the main determinants of coffee consumption at Westminster International University in Tashkent. Determinants such as income of respondent, ethnicity, religion, smoking habits and other factors are investigated. Data was collected using online methods of surveying and self-administrated questionnaires. Results proved to be significant and revealed a negative correlation between coffee consumption, active lifestyle and marital status. In contrast, positive correlation between coffee consumption income and age was found. Other factors as smoking, religion, education years proved to be insignificant.Introduction Being the third most consumed beverage in the world after water and tea, coffee is valued for its distinct aroma, flavor and energizing effect. Found in Ethiopia in the 9th centur y, coffee first became popular in the Arab world, was then promoted in Europe and consequently developed into one of the most traded commodities in the world(John K. Francis, 2007). World annual per capita consumption was equal to 1. 3 kg/person in 2011. America and Europe are the largest coffee consumers on per capita basis, accounting for 3. 9 and 3. 7 kg/person respectively, in comparison to Asian countries where the average constituted 0. kg/person (World Resources Institute, 2011). Nevertheless, the western coffee consumption habits are slowly starting to spread in Asia, especially in Uzbekistan, where coffee is considered as a fashionable hot drink rather than an everyday necessity. The consumption of both instant and insoluble coffeein Uzbekistan is limited to urban areas and is generally increasing alongside with the rising living standards (Euromonitor, 2011). Furthermore, the rising number of coffee shops and the popularity of coffee houses such as Cafe Jum, Julius Meinl, Book Cafe, KafeKafe and Coffee Clubare good indicators of the growing popularity of coffee.Literature Review Evidence from various studies identify that living standards are not the only determinant of coffee consumption behavior. Smoking, smoking cessation, alcohol, age, gender, level of physical activity and income also play a sufficient role in one’s consumption patterns. In their comprehensive research on coffee and associated lifestyle factors published in 2010 Hewlett and Wadsworth discovered a link between caffeinated drink consumption, smoking and alcohol. The findings revealed that those drinking coffee were more likely to be smokers aged between 30 and 70.Another review on coffee consumption behavior in Karnataka, India published in 2008 by Varun indicated a positive correlation between education, family size and income on coffee demand in urban areas, whereas in the rural areas, the price was the main determinant influencing consumption. The rationale for the linka ge of the determinants and coffee consumption is reviewedand discussed belowbased on a wide range of researches and surveys. The studies concerning coffee consumption behaviorwere obtained from EBSCO, JStor, Emerald and Google Scholar databases.Those researches included in the literature review are published in English, report coffee consumption behavior; show correlation with at least some of the lifestyle factors and provide a detailed review of the applied methodology and statistical analysis. Coffee and Smoking Seven studies concluded that higher cigarette consumption among persistent smokers is linked to highercoffee consumption. The investigation on coffee consumption patterns among army personnel byZavela et al. (1990) revealed a positive correlation between female cigarette and alcohol consumption and male cigarette and coffee consumption.Furthermore, the researchers identified that non-smokers tend to be abstemious to coffee and alcohol consumption. In contrast, Koksal et a l. (2011) in their pseudo-panel analysis of US household data came to the conclusion that that coffee consumption and consumption of cigarettes and alcohol are not correlated due to the statistical insignificance of the cross price elasticities of coffee. However,even though there is no serial complementary relation in the observed population, the authors do not exclude the possibility that coffee and cigarettes are complements for some individuals. Studies by Salazar et al. and Garcia et al. hat analyzed the responses from about 120’000 participants both, stated that more than 50% of female smokers drank at least 6 cups of coffeeper day, whereas only 30% of smoking men consumed at least 6 cups of coffee on a daily basis. Digging even further into the research of the relation of smoking and coffee, Klesges et al. conducted a large epidemiologic study with more than 7500 respondents. The researchers labeled those consuming from one to four cigarettes per day as light smokers, those smoking from five to twenty cigarettes as moderate smokers and those smoking at least twenty one cigarettes per day as heavy smokers.Further analysis revealed that light and moderate smokers where 2. 34 and 2. 84 times more likely to drink coffee than non-smokers, whereas heavy smokers where 4. 23 times more likely to be coffee consumers. The comparison of the student sample with the general public sample by Brice et al. illustrated that smokers in both samples were likely to drink more coffee in comparison to non-smokers. In the student sample (121 respondent) smokers on average consumed 76 mg more caffeine than their fellow non-smokers. In the general public sample (122 respondent) smokers consumed 92 mg more than non-smokers.The majority of the academic papers revealed a positive correlation between smoking and coffee consumption (except the Koksal et al. study). However, some of the mentioned above studies might be a subject to bias as most of the respondents were asked to self-report coffee consumption and smoking habits. Furthermore, studies by Zavela et al. and Brice et al. had small samples that did not completely represent the whole population and may therefore also be addressed as biased at some point. Nevertheless, despite the presented results, none of the researches, except for Benowitz et al. 2003) addressed the actual reason for the coffee/smoking relation. According to the researchers smokers prefer coffee due to the fact that smoking increases caffeine metabolism and coffee contains the highest its highest dose among all other beverages. In order to confirm the positive correlation between the amount of cigarettes smoked and coffee consumed it is important to research the reverse side of the relation. Do those people that quit smoking consume less coffee? Coffee and Smoking cessation Several studies review the relation between smoking cessation and coffee consumption andall of them reveal a positive correlation.A cross-sectional study by Fernandez et al. described a total sample of 2621 respondents and found that lower coffee consumption was associated with quitting smoking. However, the results might be effect-modified as the health reasons for quitting where not taken into consideration during data collection. The research on smoking relapse conducted by Krall et al. revealed that people who quit smoking but where drinking at least 6 cups of coffee daily where 2. 33 times more likely to start smoking again. A similar study of 116 men by Kauffman et al. eviewed that those who don’t drink a lot of coffee where 12 times more likely to quit smoking successfully. Furthermore, education and age where identified as the factors positively affecting smoking cessation and where adjusted in order to make the effect of coffee consumption clearer. Coffee and alcohol Correlations between coffee consumption and alcohol consumption are mostly explained by ones attitude towards health. Therefore, usually alcohol drinkers a re less concerned by their health and on average consume more coffee than non-drinkers.Researches by Talcott et al. and Stevenson et al. prove this statement as according to their findings, alcohol drinkers were 1. 52 times more likely to drink coffee. Schwarz et al. investigated even further and researched the relation between different alcohol drinks with coffee and tea consumption in a sample of 2400 respondents aged from twenty five to sixty four. The findings of the authors revealed that among beer, wine and other beverages only wine had a positive correlation with coffee consumption. Again the above studies have some limitations as some of them o not reveal the health conditions of the respondents. As mentioned above health is a serious determinant that can affect both alcohol intake and coffee consumption. Furthermore, self-administered means of collecting information were used. Therefore, the collected data might be prone to bias. Coffee and physical activity The majority of the reviewed surveys associated high coffee consumption with low physical activity. According to the research by Hewlett et al. less coffee consumption was associated with being younger and a less than healthy lifestyle. Thune et al. onducted a survey with more than 10000 respondents that indicated that both males and females with sedentary jobs consumed more coffee than those that were physically more active. Therefore, coffee consumption may be associated with less leisure time activities and a sedentary job. It is important to mention the work of Mosdol et al. that researched how the changes in coffee consumption affected ones physical activity. The respondents were placed in three groups by coffee consumption. The first group didn’t drink coffee at all, the second consumed 1 to 3 cups per day and the third group drank at least 4 cups.Furthermore, 3 physical activity level groups were established. The results revealed that those participants that increased the amount of c ups consumed per day were less likely to do physical exercise. Therefore, the higher is the coffee intake, the less physically active an individual is. From the methodological point of view, the limitations of the mentioned above surveys where again connected to the fact that mostly the participants were asked to self-report their levels of physical activity and coffee consumption. Furthermore, the studies researched the relation between the two variables at a single point of time.All of the limitations combined make it hard to identify the real connection between coffee consumption and physical activity. Coffee and Income It is evident that the relation between coffee consumption and income varies from region to region. Therefore, coffee consumption in some states comprises a significantly lower proportion of total consumption in comparison with other countries. Hewlett et al. (1990) identified that the income elasticity is positive and less than one for all of the goods investigat ed (coffee, tea, alcohol). Interestingly, the study by Varun et al. evealed that urban households purchase a larger amount of coffee and tea in contrast to rural households. Furthermore, total family income plays a more significant role in consumer decisions in urban areas, whereas family size was the major factor in rural areas. Conclusion Based on the reviewed literature most important coffee consumption determinants were identified. Therefore, a significant correlation between smoking and coffee consumption was found. Additional research revealed that smokers on average consume more than non-smokers and those who quit smoking.Furthermore, the probability of smoking relapse was higher for those ex-smokers that consumed a higher amount of caffeine. The biological relation between coffee metabolism and smoking was recognized as one of the factors to explain the correlation. Coffee consumption and alcohol intake were linked to an individual’s personal healthcare choices. There fore, high consumption of alcohol was correlated with an unhealthy lifestyle and consequently, with a higher consumption of coffee. Unhealthy lifestyle was also proved to be the factor relating coffee intake with lower physical activity.Income and coffee consumption were proven to change from region to region, with people in urban areas with higher incomes drinking more coffee in comparison with the people in rural areas. Most importantly, a research gap was found. As can be seen from the above review, none of the researchers investigated coffee consumption patterns in Uzbekistan and almost none of them investigated university student’s coffee consumption behavior. Therefore, it is important to fulfill this gap and conduct a survey of coffee consumption patterns among students in Uzbekistan.However, due to the scarcity of resources this research will focus on the coffee consumption determinants in Westminster International University in Tashkent (WIUT). Research question What are the main coffee consumption determinants for the students of the Westminster International University in Tashkent? Research objectives * To identify the main factors affecting coffee consumption behavior of WIUT students * To discover whether the findings about the positive relation between smoking and coffee consumption are applicable to WIUT tudents * To interpret the discovered relations between key determinants and coffee consumption Methodology Research approach and design During the research a quantitative approach was implemented. Given (2008) describes a quantitative research as an empirical investigation of a social phenomenon by the use of statistical, mathematical or computational techniques. Usually a quantitative approach is applied when it is necessary to statistically describe and test relations between certain variables and examine cause effect relations.A descriptive (correlational) survey was used to collect primary data to describe the population. The descrip tive survey interprets the relationships among a set of variables to develop trends and patterns in the data. Variables in this kind of a survey are not manipulated and are studied as they occur. The survey obtains data from a population sample by means of self-report, when participants respond to a number of questions identified by the researcher. In the current research, information was gathered by the use of self-administered questionnaires distributed online and individually for each participant.A descriptive quantitative approach was applied because it helps to identify the causes of the interrelations in the variables. The main advantage of the employed approach is precision that is achieved through reliable quantitative measurement, when the collected data is not manipulated. However, there are some limitations due to the objectivity of self-reports, as respondents may provide the researcher with unauthentic information that is not accurate. Research settingThe study was cond ucted at the Westminster International University in Tashkent that is located in the highly dense urban area in the center of the capital of Uzbekistan. Approximately 1700 students and 90 teachers attend the university. The majority of the students are locals aged from 17 to 25, most of which are a registered in the Facebook social network. Study population and sample A population is a set of all the elements that come within the study sample criteria. The sampling frame consisted of young adults aged 17 to 23 that are full-time bachelor’s degree students who study on levels 3, 4, 5 or 6 of the university.Master’s degree students and teachers were not included in the frame as they represent an older age group that does not fit into the aim of the research to study consumption patterns among students. Due to the lack of time, resources and the impossibility of implementation, the census approach, when data is collected from everyone in the population,was excluded from t he research. Instead, the simple random sampling approach was applied. Under this approach the sample is collected by randomly choosing the respondents from the sampling frame.The simple random sampling approach was used because the research sample size was equal to 300, the sample frame was easily accessible via the computer database, and interactions with the respondents were not an issue. The sample size decisions were based on a 95% confidence level that the data represents the characteristics of the whole population and the 3-5% acceptable margin of error that expresses the amount of random sampling error in the results. According to the optimal sample size calculations and the table adapted from Saunders et al. (2003, p. 56) and assuming a 100% response rate the optimal sample size was identified to be equal to 300. The collected sample was compared with the student statistics from the university and was provento represent the characteristics of the university population. Data Collection Data collection instrument A self-administered questionnaire was chosen as the data collection instrument for the research. A typical questionnaire is usually a mean of collecting primary data and consists of a series of questions that are aimed at gathering information from the respondents.The decision to apply questionnaires as a data gathering tool was made largely due to the following factors: * High response rates as the questionnaires were distributed online via social networks and distributed to the respondents to complete and were consequently collected personally by the researcher * Less time and resources to administer, as all of the online replies where automatically monitored and both online and manual responses wereprocessed by computer software * Anonymity, as the respondents personal identification details (e. g. ame, student ID, etc) were not required * Less prone to bias as they were presented in a consistent manner * Most of the questions were closed, w hich made further statistical analysis easier However, the main disadvantage from the self-administered questionnaire is that it might not reflect the true state of the respondent and valuable information might be lost as the answers are usually brief. The questionnaire was conducted in English and consisted of two sections. Section 1 was aimed at getting demographic data such as age, gender, education years, religion, etc.Section 2 mostly consisted of closed questions and was aimed at determining ones coffee consumption habits and related information. The examples of the questionnaire with instructions on how to complete it areprovided in Appendix 1. Data collection procedure The questionnaires were distributed in two ways: * Via social networks such as Facebook and Odnoklassniki * Personally to respondents at the university In order to avoid resemblance in the online and manual responses, the sample was divided into two groups by study level.Therefore, the first group, consisting of level 5 and level 6 students was questioned online, whereas the level 3 and 4 students were asked to fill manual questionnaires. The data was collected in a one month period. Reliability and validity Reliability Reliability is a measure of consistency with which an instrument, in the case of the current research a questionnaire measures the attributes it was designed to measure. Therefore, a questionnaire may be assumed to be reliable if it will give the same results when applied to the same group of people.The questionnaire was firstly pretested on a group of 50 people that answered the questionnaire twice in different environments, the results revealed consistency in responses. The two sets of responses can were compared statistically using weighted Kappa  for categorical data and Spearman’s Rank Correlation Coefficient for continuous data. However, it is important to minimize measurement errors related to reliability. Hence, data collector bias was reduced by allocati ng two researchers to be the only ones to manage the questionnaire.The environment where data was gathered was made comfortable by ensuring silence, privacy and confidentiality for the respondents. Validity In contrast to reliability validity is a measure of how a questionnaire is employed and refers the extent to which the questionnaire represents studied variables. In order to ensure validity, the questionnaire was based on the review of literature. In addition, all questionnaires distributed manually were delivered by the appointed administering researchers.Furthermore, the questions were formulated in a simple language to assure clarity, guidelines were provided in order to ensure the ease of understanding the questions. The manual questionnaires were completed in the presence of the researchers to make sure that the questionnaires were not filled by third parties. However, it was hard to administer this aspect of the online questionnaire as the researchers were unable to monito r the process of filling. Ethical considerations In order to protect the human rights of the respondents, ethical aspects of the research were taken into consideration.Therefore, before handling in the questionnaire the researchers informed the participants about the aims of the study. Anonymity and confidentiality were maintained, as the personal information of the respondents was not disclosed, and the collected information was kept confidential. Self-determination was sustained by providing the respondents with a choice on whether to participate in the research or not. Scientific honesty, being an important ethical part of the research was also maintained as the researchers and analysts did not manipulate, change or alter the collected data.Conclusion The research implemented a descriptive, quantitative approach. Self-administered questionnaire was used to collect information from 300 respondents on the territory of the Westminster International University in Tashkent. The sample included young adults aged 17 to 23 studying on the levels 3,4,5 and 6 of the university. Reliability, validity and ethical considerations were taken into account while administering the research. Data Descriptive statistics and results are shown in Figure 1. Variable| Observations| Mean| Std. Dev. | Min| Max| | | | | | | ID| 297| 149| 85. 8073| 1| 297| age| 297| 20. 60269| 3. 388732| 16| 40| gender| 297| . 5454545| . 49877| 0| 1| marital| 297| . 0909091| . 287965| 0| 1| ethnicity| 297| . 8855219| . 3189284| 0| 1| | | | | | | religion| 296| . 9054054| . 2931498| 0| 1| city| 296| . 7668919| . 4235265| 0| 1| educyears| 296| 13. 93581| 2. 639838| 4| 45| Montly Income| 195| 575451. 3| 1027561| 0| 1. 00e+07| Work| 294| . 452381| . 4985759| 0| 1| | | | | | | Smoke| 297| . 2255892| . 4186752| 0| 1| Sport| 296| . 7466216| . 4356823| 0| 1| Drinking Coffee| 297| . 8114478| . 3918127| 0| 1| Coffee consumption| 283| 27. 9929| 34. 79035| 0| 225| Price Coffee| 266| 3449. 286| 4854. 957| 0| 18000 | | | | | | | Weather| 296| . 5067568| . 500801| 0| 1| Morning| 296| . 5236486| . 5002862| 0| 1| Food| 296| . 5101351| . 5007438| 0| 1| Winter| 294| . 5816327| . 4941322| 0| 1| Company| 296| . 5236486| . 5002862| 0| 1| | | | | | | ln Income| 131| 13. 26666| . 8222373| 11. 51293| 16. 1181| LN Coffee| 259| 2. 844612| 1. 142757| 0| 5. 416101| LN Price| 242| 7. 805468| . 9738078| 2. 302585| 11. 0021| Figure 1 The sample collected was used with the help of the STATA statistical and econometrical tool.Qualitative data representing dummy variables as religion, ethnicity, employment status, smoking habits, sport, marital status and all other vectors of dummy variables were transformed to quantitative data. The list of dummy variables and their quantitative meaning is represented in Figure 2. Variable| Observations| Represented as 1| Represented as 0|   |   |   |   | gender| 297| Male| Female| marital| 297| Married| Single/Widow| ethnicity| 297| Asian| Other| |   |   |   | reli gion| 296| Muslim| Other| city| 296| Tashkent| Other| Work| 294| Employed| Unemployed| |   |   |   | Smoke| 297| Smoker| Non-smoker|Sport| 296| Sport| Non-sport| Drinking Coffee| 297| Coffee Drinker| Non-coffee drinker|   |   |   |   | Weather| 296| Weather Influence| Weather doesn't influence| Morning| 296| Morning hours preffered| No preference over time| Food| 296| Coffee consumed with food| No preference regarding food| Winter| 294| Winter time preffered| No preferene over time|   |   |   |   | Figure 2 As descriptive statistics show, the sample number was decreased to 297 due to the exclusion of some answers with irrelevant and unreal results, i. e. , those surveys that were spoiled by giving extraordinary high levels of coffee consumption or income.Mean income of a WIUT students was estimated to be 575’451 UZS with the standard deviation of 1’072’000 UZS to both sides. Again, such a big dispersion indicates low reliability of the data that will be discussed further. The composition of the sample regarding gender, as well as with respect to age grouping and ethnicity is shown in Figures 3 to 8. Figure 4. Employment Status Figure 4. Employment Status Figure 3. Gender Distribution Figure 3. Gender Distribution Figure 6. Religion Figure 6. Religion Figure 5. Smoking habits Figure 5. Smoking habits Figure 8. Age distribution Figure 8. Age distribution Figure 7. Active Lifestyle Figure 7.Active Lifestyle Estimation and Results Estimations were found using the method of weighted least squares and finding corresponding coefficients for respective variables. In order to avoid the problem of heteroscedascity, robust method of weighted least squares instead ordinary least squares method was applied. Nevertheless, in order to show the difference between ordinary least squares and weighted least squares methods both models were used in the results section. In Regression 1 Ordinary Least Squares Method was employed, while Reg ression 2 used the Weighted Least Squares Robust method to avoid the problem of heteroscedascity.Furthermore, due to the existence of zero-expenditures problem in some cases and not giving accurate information regarding income of students all income information was respectively changed to logarithmic scale. Moreover, since coffee consumption is discrete, it was also changed to logarithmic scale in order to avoid zero expenditure problems during estimation. Therefore, the final model of weighted least squares model can be shown by the following function. lncoffee= ? +? logincome+jik+? where k is the j number of dummy variables such as city, ethnicity, education, gender, employment status, smokers and other variables described before.As it was said usage of the logarithmic scale helps to avoid the issues associated with zero expenditure. Results. The following table shows estimates for both models using Weighted Least Squares and Ordinary Least Squares (Robust) methods. The difference between two model is not cardinal. The most obvious difference is in the estimations of standard error, since usage of the robust method gives smaller standard errors. Results found a vivid relationship between active lifestyle (sport) and drinking coffee. People who do sports tend to consume less coffee than those leading a less active lifestyle.Furthermore, estimations revealed an interesting correlation for those individuals that are single. In this case, as it was said earlier dummy variable 1 represents a married person. Negative coefficient for marital status indicates that on average married people consume less coffee than singles or widows. In this case the reference group was singles and both coefficients were significant at 99% confidence level, rejecting null hypothesis that marital status and sport activities do not relate to coffee consumption among students of WIUT. | Regression 1| Regression 2| | coef| se| coef| se|Age| 0,039| 0,027| 0,039*| 0,022| Gender(1/0)| -0,10 2| 0,205| -0,102| 0,218| Marital status (1/0)| -0,894***| 0,319| -0,894***| 0,269| Ethnicity| 0,163| 0,294| 0,163| 0,252| Religion| 0,117| 0,336| 0,117| 0,253| City where you were born:| -0,263| 0,219| -0,263| 0,209| Education years (school+ lyceum +university):| -0,007| 0,042| -0,007| 0,047| Do you have a part-time or full-time work? | 0,263| 0,190| 0,263| 0,224| Do you smoke? | 0,158| 0,244| 0,158| 0,238| Do you do sport? | -0,611***| 0,207| -0,611***| 0,198| Does weather influence your decision to drink coffee? 0,170| 0,186| 0,170| 0,203| Do you prefer to drink coffee in morning hours (7:00 to 11:00) or in any other t| 0,159| 0,198| 0,159| 0,234| Do you usually drink coffee with food/snack? | 0,212| 0,175| 0,212| 0,180| Do you drink more coffee during winter or any other period? | -0,239| 0,207| -0,239| 0,234| logincome| 0,230*| 0,121| 0,230*| 0,122| _cons| -0,730| 1,539| -0,730| 1,551| Number of observations| 119| 119| Adjusted R2| 0,136| 0,136| note: *** p;0. 01, ** p;0. 05, * p;0. 1|   |   |   | With a smaller confidence level, the importance of income was proved.In this case, positive coefficient of logincome with respect to logcoffee indicates that increase in income tend to result in an increase in coffee consumption. Furthermore, application of logarithmic scale as it was mentioned earlier, helped to avoid zero-expenditure problems, however shrank the available size of the sample down from 297 to 119. This occurred due to the responses of the participants who didn’t give correct responses on the income questions. Interestingly enough, results for age were important at 90% confidence interval while applying the robust method of standard error calculation.All other dummy variables including weather, consumption of coffee with snack, employment status, city, religion are concluded to be insignificant. Conclusion and Recommendations As estimations have indicated some significant results were obtained particularly concerning the research prop osal in determination of coffee consumption behavior at WIUT. Mainly, the importance of income and marital status, with sedentary lifestyle proved that WIUT student’s coffee consumption pattern and addictions were quite similar to those revealed in the study by Zavela.The difference and usefulness of the results nevertheless might not be as good as it might have been in the case of a broader and better collected sample. First of all, collection of data not via survey, but corresponding actual spending on coffee and finding out total monthly expenditure would have been much more appropriate for the analysis. In that case, reliability of the data would be guaranteed and more precise results might be obtained. Also, quite limited and more or less similar population of WIUT population can’t be interpreted as proxy for any Uzbekistan university students, or even for Tashkent city students.In order for the sample to be more representative data from each university should be collected using not a self-administered survey, but more fundamental methods. However, considering high cost and the lack of time, sufficient data collection might be a hard problem. Bibliography ————————————————- Brice C. F. and Smith A. P. (2002). Factors associated with caffeine consumption. International Journal of Food Sciences and Nutrition, 53, 55-64. Current Worldwide Annual Coffee Consumption per capita. (n. d. ). ChartsBin. com – Visualize your data. Retrieved March 11, 2013, from http://chartsbin. om/view/581 Fernandez E. , Vecchia C. L. , Avanzo B. D. , Braga C. , Negri E. and Franceschi S. (1997). Quitting smoking in Northern Italy: A cross-sectional analysis of 2621 subjects. European Journal of Epidemiology, 13, 267-273. Given, L. M. (2008). The Sage encyclopedia of qualitative research methods. Los Angeles, Calif. : Sage Publications. — Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€Ã¢â‚¬â€- Hewlett, P. , & Wadsworth, E. (2013). Tea, coffee and associated lifestyle factors. 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Research methods for business students. Harlow, England New York: Prentice Hall. Schwarz B. , Bischof H. P. and Kunze M. (1994). Coffee, Tea and Lifestyle. Preventive Medicine, 23, 377-384 Stevenson J. S. and Masters J. A. (2005). Predictors misuse and abuse in older women. Journal of Nursing Scholarship, 37(4), 329-335. Talcott G. W. , Poston W. S. C. II and Haddock C. K . (1998).Co-occurrent use of cigarettes, alcohol, and caffeine in a retired military population. Military Medicine, 163, 133-138. Thune I. , Njolstad I. , Lochen M. L. and Forde O. H. (1998). Physical activity improves the metabolic risk profiles in men and women. Archives of Internal Medicine, 158, 1633-1640. ————————————————- VARUN, T. (2008). CONSUMPTION BEHAVIOUR OF COFFEE AND TEA IN KARNATAKA. Thesis submitted to the University of Agricultural Sciences,  1, 1-95. Appendix 1 Questionnaire instructions. For the researchers when introducing the survey to the respondents Dear Mr/Ms __________As a part of our coursework on Research Methods, we were assigned to conduct a research on coffee consumption among students in WIUT. As part of the research we composed a questionnaire in order to identify your coffee consumption patterns. The questionnaire is anonymous and confide ntial. No personal information is required. Could you please take your time and answer the questions 1 to 16? Instructions on how to complete the questionnaire The questionnaire is confidential. No name or ID is required. Please fill in the personal information box first. Pay attention to the guidelines in the brackets after the questions.In the education years line please fill in the years you spent at school, lyceum or university either combined or separately. Yes/No questions have an additional field for commentaries. Fill in the comments section only if you have any additional information to share. Coffee questionnaire The questionnaire is confidential. No name or ID is required. Please fill in the personal information box first. Pay attention to the guidelines in the brackets after the questions. In the education years line please fill in the years you spent at school, lyceum or university either combined or separately.Yes/No questions have an additional field for commentaries. Fill in the comments section only if you have any additional information to share. | Personal information: Age:| | Gender (Male/Female):| | Marital status (Married/Single):| | Ethnicity: | | Religion:| | City where you were born:| | Education years (school+ lyceum +university):| | Monthly income (in UZS):| | | Criteria| Yes/No| Comments| 1| Do you have a part-time or full-time work? | Yes No| | 2| Do you smoke? | Yes No| | 3| Do you do sport? | Yes No| | 4| Do you drink coffee? YesNo| | 5| How much coffee do you consume per month? (in cups)| | 6| How much do you usually pay for a cup of coffee? (UZS per cup)| | 7| How much are you willing to pay for a cup of coffee? (UZS per cup)| | 8| Does weather influence your decision to drink coffee? | Yes No| | 9| Do you prefer to drink coffee in morning hours (7:00 to 11:00) or in any other time? ( Yes for morning hours, No for any other)| Yes No| | 10| Other than coffee, which hot/cold beverages do you regularly purchase? | | 1 1| How much do you usually pay for a cup of tea? UZS per cup)| | 12| How much are you willing to pay for a cup of tea? (UZS per cup)| | 13| Do you usually drink coffee with food/snack? (Yes if you do, No if you don’t)| Yes No| | 14| Do you drink coffee during winter or any other period? (Yes for Winter, No for other)| Yes No| | 15| Do you usually drink coffee while you are with friends/company or alone? (Yes with friends/company, No alone)| Yes No| | 16| Do you prefer university coffee or any other coffee outside? ( Yes for university, No for outside)| Yes No| | Any other comments: | |